Epicor iScala selected to support Corona’s business growth
GBS Global Business Solutions - EPICOR / iScala partner in Egypt providing high quality ERP (Enterprise Resource Planning) systems, has announced that Alexandria Confectionary & Chocolate Company – Corona, one of the Confectionery & Chocolate leaders in the Egyptian market, has chosen the global enterprise resource planning (ERP) solution, Epicor iScala.
By choosing iScala, this will help Corona enable its business transformation, whilst and supporting the organizations’ ambitious growth plans.
Corona’s IT Director, Sherif Abd El Rahman identified a challenge with the special nature of the FMCG products, noting that they were either sold to quickly, had a short shelf life, or were characterized by large-scale distribution.
The benefits of iScala include:
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'Lot traceability' – This helps in addressing and managing the 'short shelf life' by issuing through 'First Expiry First Out'
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Web balances inquiries – Key to helping the sales team to deal with fast-paced requests
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Connected interface - The ease of dealing with iScala helped in designing an interface to connect with the 'Salesforce' application to face large-scale distribution
Commenting on the decision to select Epicor iScala , Sherif said, “From a technology standpoint, we want the solution to include the latest programming and database management systems (DBMS) techniques to ensure speed, security, and hardware compatibility with other data capturing mechanisms within our organization. Finally, from a user perspective, we require the system to be easy to use in terms of layout and design. Epicor iScala checks all these boxes, making it a good fit for our business.”
“In attempt to overcome these challenges—and laying a basis for growth within the company—we were looking for an enterprise resource planning (ERP) system that is as adaptable and changeable as our day-to-day environment. We also needed a system that could grow with the business, enhancing go-to-market strategies and customer service— instead of hampering us. We knew that if we could achieve this, we would be doing something right and would reap the benefits,” added Sherif.
About Alexandria Confectionary & Chocolate Company – Corona
Royal Chocolate Company was founded in the year 1919 in Ismailia, Egypt, Royal Chocolate (Corona) was established with Commercial Register No. 537 Alexandria. Later the factory moved to Alexandria. The owner at that time, Tommy Christo (son of Evangelist Christo (Greek businessman who used to live in Alexandria). After that, in the thirties of the last century, Corona moved to its current headquarter on the canal Mahmudiyah. It started with a small land and then expanded by buying the land of Magarwa in the 1940s. The nationalization of Corona Company took place in 1963 by Presidential Decree No. 72 of President Abdel Nasser and the appointment of Engineer Mohamed Rashad Zaki Chairman of the Board. With the nationalization decision, Nadler Confectionery Company was merged with Corona and Al Hawamdiya Factory under the name of Alexandria Chocolate and Confectionery Co.(Corona). In the context of economic reform and privatization, the Corona Company was sold to Sami Saad Group year 2000.