Often businesses spend as much time and effort gathering new customers as they do on anything else. It’s also one of the most costly functions of doing business. So it’s important to make sure you don’t lose the customers you’ve sent so much energy to acquire. The alternative is to continue with the time-consuming process of finding new customers from an ever shrinking pool of prospects. And since it costs much less to keep existing customers instead of constantly replacing them, it just makes good business sense to do what it takes to keep them coming back.

Regular communication with your customers lets them know how much you value them and their business. Show them you care by offering valuable information such as tips on how to utilize your products and services more effectively, event announcements, information on upcoming new products and expanded services, and special discounts on existing ones.